Give visitors to your web site the information and experience they desire. Web pages should grab visitors attention quickly, before they give up and browse to the next search result.
Whether selling a product or service or providing information, it is the human visitor web site owners want to attract. Web page content should subject relevant and as accessible as possible with easy to use navigation. Specifically avoid deep menu structures.
Search engine robots van help attract human visitors. Web pages should be robot friendly. Web page coding should be bug free and valid.
Search engine robots will use keywords and phrases to rank web page content. Each web page should stand on its own. Web page content should be designed to ensure that the web page meaning is visible to the search engine robots as well as to the human visitors.
Cloaking involves displaying different content to human visitors and to search engines. This can easily be achieved by placing text under flash objects, using background colout for text font and using very small text. Search engine robots look for these tricks and their use could lead to offending web sites being removed from search engines or even barred.
Search engine web page ranking calculation has many influences and the importance of each one varies from one search engine to another. As well as web page content, other influences include link popularity, presence in web directories and referrals in articles and blogs etc.
It is relatively easy to get a web page into top place for irrelevant search keywords, keywords that are unlikely ever to result in much traffic. At SEOCase we prefer to grow our clients ranking organically. We want all our clients to be successful online. Even when we achieve quick improvements for our clients we do not rest. There are always competitor web sites looking to take your clients place.
Please add your web site to our directory. A reciprocal link would be appreciated.